The Future of Aramar Marketing in 2025! How We’re Evolving with IBM
As technology advances, so must our marketing strategies. With IBM continuing to lead innovation, 2025 presents an exciting opportunity to align our efforts with the latest tools and evolving trends. Here is how we are maximising our marketing strategy this year!
Driving Success with a Streamlined Budget
We’re making every penny count. We will aim to maintain visibility without compromising impact by strategically reducing LinkedIn spend in January and focusing on organic growth. From February, targeted campaigns will resume, ensuring we maximise engagement with organic audiences.
On Google Ads, we will focus on competitor research and tailored messaging to capture attention. We aim to highlight updated changes, such as IBM Cognos Controller evolving into IBM Controller, and the enhancements that set us apart from competitors and other business partners. This ensures we consistently highlight the value we bring to our customers.
Optimising the Digital Experience
Website updates remain a top priority in 2025. Last year, we implemented a full website refresh to align with Aramar’s developing strategy. In 2025, we’ll focus on SEO enhancements, new product pages, and video content. By integrating advanced tools, PR practices, and a new addition coming soon, an eBook, we aim to ensure a seamless, engaging experience for visitors.
Thought Leadership through Consistent Content
Blogs will continue to be the base of our knowledge-sharing strategy. With 12 blogs planned, topics will highlight industry trends, IBM product innovations, and exclusive customer success stories. These pieces will solidify our position as thought leaders while driving valuable traffic and adding individual flair.
Collaborations and Events
From co-marketing campaigns with IBM and other partners to our annual Customer Success Event in September 2025, we are all about building connections. Whether it’s seminars, product roadmaps, or collaborations with IBM, we’re committed to nurturing partnerships and sharing expertise.
Staying Ahead in an Evolving Market
As IBM technology evolves, so will we. From integrating new AI capabilities to refining our marketing techniques, 2025 is about staying at the forefront of technology and innovation.
By focusing on strategy, sustainability, optimisation, and innovation, we’re ready to make 2025 a very impactful year. Stay tuned for more updates as we continue to grow and evolve!
Let us know your thoughts here.
Tamiera Agyemang, Digital Brand Manager, 23rd January, 2025