Comprehensive Tracking
Organisations that use IBM Planning Analytics as the central platform for their marketing plans are able to integrate all their disparate data into a single source of the truth to create a comprehensive view of marketing spend, targets and plans across the organisation. Predictive AI-infused forecasting and machine learning algorithms provide the ability to forecast and track trends, patterns of buying behaviour, and customer churn.
Utilising the easy-to-use scenario modeling within IBM Planning Analytics, they have the agility to react and modify campaigns and tactics to keep ahead of the competition.
